Marketing + Retention Automation
Helping sustainability-focused ecomm brands increase profitability and maximize AOV + CLV without scaling ad spend.
A 12-week, done-with-you process for conscious founders who want more margin, more time, and less dependence on ads.
Retention by the numbers
A 5% increase in customer retention can boost profits by 25-95%.
It can be 5-25x more expensive to acquire a new customer than it is to retain one.
Repeat customers spend roughly 67% more than first-time buyers.
The approach
Profitable growth, without the burnout playbook.
There's a version of your brand where the right customers find you, feel genuinely understood, and keep coming back, not because they were offered a discount, but because the relationship was built on empathy and insights.
Keep more of what you earn.
Stop leaking profit into ad spend that doesn't convert. Build a model where repeat customers fund your growth, not your credit line.
Marketing that runs without you.
Replace the daily scramble with automated flows, clear playbooks, and a system that keeps working when you step away.
Confidence in every decision.
Know which numbers actually matter, so you can act from data instead of reacting to panic.
Growth you actually own.
Build a sustainable business that grows on your terms, not one held hostage by an algorithm.
The process · 12 weeks
Six phases, from tight margins to breathing room.
Founder stories
What founders are saying.
“Nikki didn't just come in as a contractor, she became an integral part of the team. She's been instrumental in growing our email list and helping us keep more of our revenue by reducing our dependence on paid ads. Working with her is a joy. She's proactive, easy to communicate with, and always thinking about the bigger picture.”
“She is the strategist behind our marketing, and in our first year of DTC, we grew 400% because of her ability to learn new platforms and move fast. She's the person who will obsess over the details, review the finances with a fine-toothed comb, and turn every customer interaction into a long-term relationship. If you're a founder looking for someone who will treat your brand like it's her own, I can't recommend her enough.”
“Nikki has a rare ability to see what a brand is missing and fixes it fast. Every deliverable she touches is clean, polished, and professional. She's results-oriented, creative, and works quickly without ever sacrificing quality.”
“Nikki has been monumental in helping me with my brand. I am very particular, and she successfully translated the ideas in my head into a finished product. She responds in a very timely manner and goes the extra step to create videos to increase my understanding, adding a personal touch that goes above and beyond.”
About
When we work together, you're not getting an agency, you're getting a creative partner who has been exactly where you are and understands what it actually costs in time and money, to build something meaningful.
I scaled my own sustainable e-commerce brand to seven figures and earned B Corp's Best for the World: Environment award in 2019. After nearly a decade co-founding and building a conscious e-commerce brand, I've experienced the highs, lows, and everything in between.
Over the course of that decade, we invested hundreds of thousands of dollars to learn everything we could about marketing, constantly testing different ways to entertain and engage audiences. We we're often above KPI, and yet, cashflow always felt tight. One late night at the warehouse, combing over finances, trying to make sense of our margins... Something clicked. What was missing wasn't better ads, it was a system built around the customers we already had. What "AOV" and "CLV" really boil down to is: the relationship between you and your customers.
- The way you respond when someone writes in with a question.
- The small gift you add when a customer places their tenth order.
- The input you ask for when designing a new product.
When your systems are built around genuine customer relationships instead of ad performance, big shifts happen. Not just in your business, but in your life. That's what I'd love to help you experience:
- Cashflow that gives you margin to work on other parts of the business (or take time off)
- A marketing system that runs without you having to dance in front of a camera every day
- The confidence to make decisions from data, not panic
- A business that grows consistently and sustainably, owned entirely by you (not an algorithm)
I created Profit Design Co. because I wanted founders to get there faster and with less stress than I did. If you're building something meaningful and you're ready to grow sustainably, I'd love to be your partner in that.
DTC founder
in DTC
together
Scale sustainably.
Retain more, spend less.
A 45-minute conversation to see whether the 12-week process fits your brand. No deck, no pressure — an honest read on the opportunity.