Nikki didn't just come in as a contractor, she became an integral part of the team. She had a unique ability to intuitively 'get' my brand and that’s a rare skill in the marketplace, it’s been a huge help. She's been instrumental in growing our email list and helping us keep more of our revenue by reducing our dependence on paid ads.
She also encouraged me, as a founder, to show up more personally for our customers, and that shift led directly to larger orders from loyal buyers who feel genuinely connected to the brand.
Working with her is a joy, she's proactive, easy to communicate with, and always thinking about the bigger picture. If you're a founder who wants someone in your corner who actually gets it, she's your person.
JAson Harler
Founder, Born Bathing
GROWTH THAT BELONGS TO YOU.
When your revenue is built on owned channels and deep customer relationships, rising ad costs and algorithms stop spiking your cortisol.
A retention system built around your best buyers means more repeat purchases, higher lifetime value, and sustainable growth that belongs entirely to you.
SMALL SHIFTS that have compounding returns.
The most powerful growth moves aren't always the biggest ones. Small improvements to what happens after the click compound faster and cost far less than scaling ad spend.
A small shift in the right place doesn't just add to your revenue, it has the power to multiply it.
MARGIN FOR PROFIT MEANS MARGIN TO BREATHE.
Margin isn't just a financial metric, it's the room to breathe when your time is no longer fractured across every platform and your attention is exactly where it matters.
When your systems are running and your marketing is focused on the right levers, you get both kinds back: more profit per customer, and more of your life.
conscious profits
Marketing + Retention
Automation Process
A 12 week done-with-you marketing and retention program for ecommerce brands who are ready to stop stressing and start growing.
There's a version of your brand where the right customers find you, feel genuinely understood, and keep coming back, not because they were offered a discount, but because the relationship was built on empathy and insights.
FROM tight margins
TO breathing room
To scale sustainably, invest in your brand's most renewable resource: the customers you already have.
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Have clarity on the parts of your business that drive sustainable revenue.
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Happy customers who feel understood and return for years to come.
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Content stops being a struggle and starts flowing naturally when it's built from real customer insight, not guesswork.
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A brand experience that looks cohesive, feels intentional, and communicates the value and quality of what you've built.
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A business that doesn't require your constant presence to function because the systems, automations, and boundaries are in place.
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Knowing how to generate revenue from the customers you have without relying on algorithms and the confidence and know-how to edit it all without depending on an angency.
six phase process
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PHASE ONE
PATH TO CLARITY
Finally understand what's driving profit in your business, where it's leaking, and opportunities for growth.
PHASE TWO
ASSUMPTION TO CERTAINTY
Get inside the mind of your best customer so every message inspires them to return and spend more.
PHASE THREE
STORY, STRATEGY + FLOW
Your brand voice, content strategy, and email flows mapped and written so every message is ready to connect and convert.
PHASE FOUR
ACTIVATED + AUTOMATED
Your retention system designed and installed so your brand shows up consistently and marketing feels effortless instead of endless.
PHASE FIVE
CUSTOMER INTELLIGENCE
Infrastructure built that turns customer feedback into your greatest competitive advantage.
PHASE SIX
OWNED + SUSTAINED GROWTH
Leave with a fully owned retention system and everything you need to drive revenue on your terms, not the algorithm's.
Hard to sum up what Nikki and I built together over nearly a decade. We bootstrapped our business from 0 to 7 figures. What those numbers don't capture is how we got there. She is the strategist behind our marketing, and in our first year of DTC, we grew 400% because of her ability to learn new platforms and move fast.
She's the person who will obsess over the details, review the finances with a fine-toothed comb, and turn every customer interaction into a long-term relationship. Thoughtful, hardworking, and a genuinely caring person. I'd start another company with her any day. If you're a founder looking for someone who will treat your brand like it's her own, I can't recommend her enough.
HEATHER ITZLA
Founder, Wisdom Supply Co.
Hard to sum up what Nikki and I built together over nearly a decade. We bootstrapped our business from 0 to 7 figures. What those numbers don't capture is how we got there. She is the strategist behind our marketing, and in our first year of DTC, we grew 400% because of her ability to learn new platforms and move fast.
She's the person who will obsess over the details, review the finances with a fine-toothed comb, and turn every customer interaction into a long-term relationship. Thoughtful, hardworking, and a genuinely caring person. I'd start another company with her any day. If you're a founder looking for someone who will treat your brand like it's her own, I can't recommend her enough.
HEATHER ITZLA
Founder, Wisdom Supply Co.
Nikki has a rare ability to see what a brand is missing and fixes it fast. When she started working with K1 Productions, she elevated our entire brand image - the way we show up, the way our work is presented, and the impression we leave on clients.
Every deliverable she touches is clean, polished, and professional. She's results-oriented, creative, and works quickly without ever sacrificing quality. Thorough, reliable, and genuinely great to work with. I'd recommend her without hesitation.
Shane kuhn
Founder, K1 Productions
Nikki has a rare ability to see what a brand is missing and fixes it fast. When she started working with K1 Productions, she elevated our entire brand image - the way we show up, the way our work is presented, and the impression we leave on clients.
Every deliverable she touches is clean, polished, and professional. She's results-oriented, creative, and works quickly without ever sacrificing quality.
Thorough, reliable, and genuinely great to work with. I'd recommend her without hesitation.
SHANE KUHN
Founder, K1 Productions
Nikki has been monumental in helping me with my brand. She was extremely patient throughout the initial process and even years later when I wanted to make copy changes. I am very particular, and she successfully translated the ideas in my head into a finished product. She responds in a very timely manner and goes the extra step to create videos to increase my understanding, adding a personal touch that goes above and beyond.
With her help and creativity, I now have a brand that will carry me through the years without feeling too trendy or dated. I would absolutely recommend her.
Tory woods, lpc
Founder, Pheonix Therapy & Wellness
Nikki has been monumental in helping me with my brand.
She was extremely patient throughout the initial process and even years later when I wanted to make copy changes. I am very particular, and she successfully translated the ideas in my head into a finished product. She responds in a very timely manner and goes the extra step to create videos to increase my understanding, adding a personal touch that goes above and beyond.
With her help and creativity, I now have a brand that will carry me through the years without feeling too trendy or dated. I would absolutely recommend her.
TORY WOODS, LPC
Founder, Pheonix Therapy & Wellness
ABOUT us
Hi, I'm Nikki - founder of Profit Design Co.
I scaled my own sustainable ecommerce brand to seven figures and earned B Corp's Best for the World: Environment award in 2019. When we work together, you're not getting a vendor, you're getting a creative partner who has been exactly where you are and understands what it actually costs in time and money, to build something meaningful.
After nearly a decade co-founding and building a conscious ecommerce brand, I've experienced the highs, lows, and everything in between...
We invested hundreds of thousands of dollars to learn everything we could about marketing, between our own ad spend, agencies, courses, accelerators, and the like.
Chased ad performance like our lives depended on it - because it genuinely felt like they did.
We were constantly testing different ways to entertain and engage audiences - often above KPI and still, cashflow was always tight.
We worked six to seven days a week under a constant state of urgency, cortisol levels at an all-time-high.
One late night at the warehouse, combing over every last expense and every last dollar of income...
Something clicked.
What was missing wasn't better ads, it was a system built around the customers we already had.
There was something that no agency, course or accelerator ever really talked about and that's the emotional connection customers have to your brand.
"AOV" and "CLV" felt like abstract metrics meant to be "maximized" using various sales tactics that in my opinion, lacked a pulse.
What those terms really boil down to is: the relationship between you and your customers.
• The way you respond when someone writes in with a question.
• The small gift you add when a customer places their tenth order.
• The input you ask for when designing a new product.
Before I co-founded an e-commerce brand, I was a bartender. In 2015, I was voted Best Bartender in the East Bay.
Was I the most technically skilled bartender in ALL of the East Bay?
Not by any stretch of the imagination.
Lucky for me, this title wasn’t awarded by a panel of judges, but by a community vote.
When it comes to making people feel welcomed, cared for, and heard, I'm untouchable.
I'll remember what you ordered six months ago. I'll ask how the apartment search is going and I'll gladly make your martini with ice chunks because that's exactly how you like it.
That's how your ecommerce customers should feel too.
And when they do, when your systems are built around genuine customer relationships instead of ad performance, big shifts happen.
Not just in your business, but in your life.
That's what I'd love to help you experience:
• Cashflow that gives you margin to work on other parts of the business (or take time off)
• A marketing system that runs without you having to dance in front of a camera every day (just every other day 😉)
• Weekends with the people you love
• The confidence to make decisions from data, not panic
• A business that grows consistently and sustainably, owned entirely by you (not Meta)
• And the satisfaction of knowing your brand is making a real difference in people's lives
I created Profit Design Co. because I wanted founders to get there faster and with less suffering than I did. If you're building something meaningful and you're ready to grow sustainably, I'd love to be your partner in that.
Scale sustainably.
Retain more, Spend less.
Book a free 30-minute strategy call and let's find out if our Conscious Profits: Marketing + Retention Automation Process is the right fit for your brand.